With thanks to
Every year, Wella needs to seduce their customers with a new, fresh, of-the-moment awards show, one as on trend as their latest collection…
To become the most talked about, most desired event to attend — in the increasingly noisy, event filled, multimedia-savvy field of the hair industry.
We need to create a PR spectacle and brand experience that’s also a great time, to deliver tweet-friendly events as good as their hype — and make the customers feel special and with the right partner for them.
Top drawer music acts, a thumping theatrical experience, it’s always a genuine, authentic celebration for Wella’s customers and a showcase for their brand.
Taking our first point of reference from popular culture — not just hair — we fuse music and fashion to continually create spectacular, must-go happenings.
Every year since 2009, we’ve put on the TrendVision Awards. And every year, it’s sold out.
Paloma Faith being revealed by lifting a three storey cylinder to belt out her latest single to an electrified, unexpecting audience — it’s just one of many from many great years of TrendVision.