This biennial event brings together around 220 region heads for a three-day global conference – but in 2016, there was a twist…
To successfully launch and demonstrate the new global retail mission – whilst also showcasing and celebrating the individual strengths of each region.
Leading into the plenary space – and to herald the launch moment itself – we created a tunnel from haze and atmospheric lighting to draw the eye to a spectacular animated projection.
We also turned the retail mission statement into a physical, tangible experience by building a concept store and forecourt – in the hotel.
To achieve this was no easy feat. The built environment had to maximise every square inch of the space to showcase the content co-created with third party agencies.
"You really do think of everything! Best EGMT event ever!"
David Bunch, Global VP Shell Retail Marketing
Our app-based F1 tournament held throughout the event culminated in a finale beamed into the main conference room to a rapt audience.