drupa 2012

Produced for Ricoh by
WRG London and Manchester

With thanks to

  • WRG Creative
  • WRG Environments
  • WRG Film
  • WRG Digital

drupa 2012

Held only every four years, Ricoh needed to make an impact at drupa, the world’s largest print tradeshow…

The Challenge

We needed to present Ricoh as the business partner who could provide a complete, end-to-end service experience to independent printing businesses — and not just innovative print technology.

The Solution

Unveiling Ricoh’s latest print innovation in a bespoke theatre — we also created an ‘avenue’ of eight hands-on areas for delegates to try out equipment and talk to Ricoh directly.

A hundred metre square LED brand wall, displaying sixty-five keynote presentations on thought leadership and business solutions, reinforced the idea of Ricoh as a partner.

At our suggestion, Ricoh pioneered a sustainable approach to all onsite print demonstrations to produce books designed by WRG to be shipped to Great Ormond Street Children’s Hospital after the show.

The Result

Ricoh closed over a hundred deals during the show — and subsequently received its most successful sales year in history.

The Unforgettable Moment

Shortly after the tradeshow, the arrival of a truck from Düsseldorf filled with original children’s books…

Create Unforgettable