Helping Londoners reimagine their city – Car free. We worked with Transport for London and the Greater London Authority to deliver London's biggest World Car Free Day celebrations yet, delivering creative and logistics to transform the city centre into a paved paradise.
We understood that the success of this event wasn’t just about keeping cars out of the city centre for a day. Vitally, it was about bringing the people of London into the experience and raising awareness of traffic pollution by firing up their imaginations.
After closing off 27km of city centre roads early that Sunday morning, we had a lot of space to fill with fun activities. We managed and coordinated over 30 activation sites and more than 70 live performances.
Based on 5 different themes; move, play, chill, taste, show, we transformed the City of London into a mass public celebration – with flags and event maps to help the public rediscover their city.
The people of London got to see their city from a new perspective: for one day, the roads were all theirs. We just helped them celebrate it. Staff, performers and visitors walked away from the city centre with clean air in their lungs and a refreshing perspective on what our capital could be like – in a better future.
Sunrise yoga on Tower Bridge with hundreds of Londoners.