With thanks to
For the 5th year running, WRG created an immersive and intriguing marathon experience to engage visitors with the adidas brand
To create a premium retail environment that represents the strength of the adidas brand and educates visitors about the benefits of Boost Technology.
Our bright, Boost tunnel immersed visitors in an atmosphere of excitement and celebration and fused the prestige of the London marathon with the power of Boost Technology.
The tunnel opened into a vast exhibition space and dedicated retail zone to provide engaging opportunities to experience the brand.
Visitors were invited to feel the difference made by Boost Technology on various track surfaces and discover how it worked through an interactive touchscreen smart window.
The look on people’s faces as they walked into the adidas entranceway – pointing, stopping and snapping pictures.