Virgin Money London Marathon Expo

Produced for adidas by
WRG Manchester and London

With thanks to

  • WRG Creative
  • WRG Environments
  • WRG Film
  • WRG Digital

Similar to Virgin Money London Marathon Expo

Virgin Money London Marathon Expo

For the last four years, WRG have been tasked with designing, developing and delivering the adidas presence at the Virgin Money London Marathon Expo at ExCeL – where every one of the 38,000 runners receives their number.

The Challenge

To continually present adidas as the true partner of long-distance runners and provide an innovative way to activate its brand at the Virgin Money London Marathon.

The Solution

Every element in the three thousand square metre brand and retail environment reinforces the position of adidas as the natural marathon brand.

All runners know ‘the wall’ — so we build one for the runners to pledge on every year...

In 2015, as well as encouraging engagement with the adidas brand, WRG supported adidas in promoting their new range of running shoes — the first ever to be endorsed by the Virgin Money London Marathon.

The Result

Our successful ongoing partnership with adidas in which we continually embolden adidas’ standing as the natural ‘marathon brand’.

The Unforgettable Moment

A runner scribbles their own pledge alongside thirty thousand other impassioned scrawls...

Create Unforgettable